---
title: "60% of Searches Now End Without a Click. Incubeta’s 2027 Outlook Says Marketers Need to Start Marketing to AI Agents"
date: 2026-10-07
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ac6515d9a2745199dd5d93f011b7606&url=https%3a%2f%2ffinance.yahoo.com%2fmedia-advertising%2farticles%2f60-searches-now-end-without-130000418.html&c=2148333887490187071&mkt=en-us
description: "Incubeta, a marketing outcomes agency powered by AI, released its latest report, \"Tomorrow’s World: The 2027 Marketing Outlook,\" which outlines how marketers should adjust their strategy as AI agents ..."
---

# 60% of Searches Now End Without a Click. Incubeta’s 2027 Outlook Says Marketers Need to Start Marketing to AI Agents

Incubeta, a marketing outcomes agency powered by AI, released its latest report, "Tomorrow’s World: The 2027 Marketing Outlook," which outlines how marketers should adjust their strategy as AI agents ...

*Published: 2026-10-07*