---
title: "Meta and Sierra Build Standard for How Personal Agents Interact With Businesses"
date: 2026-10-05
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ac5abbe8e3d40bfb4e0797b7517076b&url=https%3a%2f%2fwww.pymnts.com%2fnews%2fartificial-intelligence%2f2026%2fmeta-and-sierra-build-standard-for-how-personal-agents-interact-with-businesses%2f&c=919526291517298690&mkt=en-us
description: "An open standard that defines how personal agents interact with businesses is being developed by Sierra, Meta, Genesys, Instinct, Rocket, Shopify, Stripe ..."
---

# Meta and Sierra Build Standard for How Personal Agents Interact With Businesses

An open standard that defines how personal agents interact with businesses is being developed by Sierra, Meta, Genesys, Instinct, Rocket, Shopify, Stripe ...

*Published: 2026-10-05*