---
title: "Nike Is Down 47% But AI Agents Could Make Its Next Problem Worse"
date: 2026-10-05
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ac46deb711c47ffab8e9dccc7fc4bcf&url=https%3a%2f%2ffinance.yahoo.com%2ftechnology%2fai%2farticles%2fnike-down-47-ai-agents-030718620.html&c=9802854020462814100&mkt=en-us
description: "Nike shares are down 47% this year, and a retail CEO says AI shopping agents could steer buyers toward rival brands."
---

# Nike Is Down 47% But AI Agents Could Make Its Next Problem Worse

Nike shares are down 47% this year, and a retail CEO says AI shopping agents could steer buyers toward rival brands.

*Published: 2026-10-05*