---
title: "As AI agents begin shopping, brands are changing their sales pitch"
date: 2026-10-04
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ac374e7ef5342d4a14d5a2378987ca9&url=https%3a%2f%2fwww.thestar.com.my%2ftech%2ftech-news%2f2026%2f10%2f05%2fas-ai-agents-begin-shopping-brands-are-changing-their-sales-pitch&c=4969626181127769486&mkt=en-us
description: "Faced with bots immune to traditional marketing tactics, marketers are racing to win them over with logic and data."
---

# As AI agents begin shopping, brands are changing their sales pitch

Faced with bots immune to traditional marketing tactics, marketers are racing to win them over with logic and data.

*Published: 2026-10-04*