---
title: "AI could haggle for your next car, and one stock stands to win"
date: 2026-10-02
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ac00c77bec840608a924d5b866f93b8&url=https%3a%2f%2fwww.thestreet.com%2finvesting%2fmorgan-stanley-ai-car-shopping&c=9037103693403846400&mkt=en-us
description: "Morgan Stanley says AI shopping agents could turn car buying into a contest of best offers. Brand names and ad budgets may count for far less."
---

# AI could haggle for your next car, and one stock stands to win

Morgan Stanley says AI shopping agents could turn car buying into a contest of best offers. Brand names and ad budgets may count for far less.

*Published: 2026-10-02*