---
title: "This entrepreneur treated an AI agent like a colleague. Then it started doing the work."
date: 2026-10-02
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6abfcd3082e946ea82e4f369a26bbe9f&url=https%3a%2f%2fwww.businessinsider.com%2finstinct-ai-agent-helped-entrepreneur-run-new-business-puttez-2026-10&c=265155436354553371&mkt=en-us
description: "A tech entrepreneur put the Instinct AI agent to work on marketing, operations, shipping, tariffs, and more."
---

# This entrepreneur treated an AI agent like a colleague. Then it started doing the work.

A tech entrepreneur put the Instinct AI agent to work on marketing, operations, shipping, tariffs, and more.

*Published: 2026-10-02*