---
title: "Apple could see increased risk as Muse, AI agents race to capture intent: BofA"
date: 2026-09-28
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6abbd57fbd3941f7ad8e64e92ff84c32&url=https%3a%2f%2fseekingalpha.com%2fnews%2f4648078-apple-could-see-increased-risk-as-muse-ai-agents-race-to-capture-intent-bofa&c=12547118927097444313&mkt=en-us
description: "Bank of America warns Meta’s Muse AI agent could siphon iPhone discovery and transaction economics from Apple."
---

# Apple could see increased risk as Muse, AI agents race to capture intent: BofA

Bank of America warns Meta’s Muse AI agent could siphon iPhone discovery and transaction economics from Apple.

*Published: 2026-09-28*