---
title: "Agentic AI Adtech Firm pubX Enters Australian Market, Appointing Ex-Afterpay Exec Andrew Gilbert to Overhaul Programmatic Yields"
date: 2026-09-20
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ab084f14955449fb7512d2aedba299e&url=https%3a%2f%2fwww.ibtimes.com.au%2fpubx-agentic-ai-media-trading-australia-new-zealand-1875721&c=10500882410481348641&mkt=en-us
description: "Independent adtech firm pubX has entered Australia and New Zealand with autonomous AI agents designed to connect advertisers and publishers while reducing traditional programmatic intermediaries."
---

# Agentic AI Adtech Firm pubX Enters Australian Market, Appointing Ex-Afterpay Exec Andrew Gilbert to Overhaul Programmatic Yields

Independent adtech firm pubX has entered Australia and New Zealand with autonomous AI agents designed to connect advertisers and publishers while reducing traditional programmatic intermediaries.

*Published: 2026-09-20*