---
title: "A retail expert explains the threat AI agents like Instinct and Meta's Muse pose to Amazon"
date: 2026-09-17
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6aac869514054fdc8c2d1012200e3b10&url=https%3a%2f%2fwww.businessinsider.com%2fai-shopping-meta-muse-agent-jason-del-rey-kafka-interview-2026-9&c=18316248545764263276&mkt=en-us
description: "If agentic bots start shopping for you, what happens to Amazon, and brands, and advertising? I asked retail expert Jason Del Rey."
---

# A retail expert explains the threat AI agents like Instinct and Meta's Muse pose to Amazon

If agentic bots start shopping for you, what happens to Amazon, and brands, and advertising? I asked retail expert Jason Del Rey.

*Published: 2026-09-17*