---
title: "OpenAI tests advertiser-sponsored agents, expands AI tools for ChatGPT ads"
date: 2026-09-16
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6aaac4b842384ba584ed7bce19ba6cce&url=https%3a%2f%2fwww.msn.com%2fen-us%2fnews%2fother%2fopenai-tests-advertiser-sponsored-agents-expands-ai-tools-for-chatgpt-ads%2far-AA2clXl1&c=7061914626868438393&mkt=en-us
description: "Sept 16 (Reuters) - OpenAI said on Wednesday it has introduced AI-powered tools for advertisers and begun testing business-sponsored agents for users to chat with, stepping up its push into the ..."
---

# OpenAI tests advertiser-sponsored agents, expands AI tools for ChatGPT ads

Sept 16 (Reuters) - OpenAI said on Wednesday it has introduced AI-powered tools for advertisers and begun testing business-sponsored agents for users to chat with, stepping up its push into the ...

*Published: 2026-09-16*