---
title: "AI Agents Will Become The New Gatekeepers Of Customer Loyalty"
date: 2026-09-16
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6aaa8570fe1642c9929def8aa47b143d&url=https%3a%2f%2fwww.forbes.com%2fsites%2fjefffromm%2f2026%2f09%2f16%2fai-agents-will-become-the-new-gatekeepers-of-customer-loyalty%2f&c=13136409861911552811&mkt=en-us
description: "AI agents are poised to take a material role in the loyalty ecosystem. Meta just introduced Muse and the AI wars are just beginning."
---

# AI Agents Will Become The New Gatekeepers Of Customer Loyalty

AI agents are poised to take a material role in the loyalty ecosystem. Meta just introduced Muse and the AI wars are just beginning.

*Published: 2026-09-16*