---
title: "PayU enables Indian merchants to sell through ChatGPT, Claude, WhatsApp with new AI agent platform"
date: 2026-09-11
source: https://www.msn.com/en-in/general/general/payu-enables-indian-merchants-to-sell-through-chatgpt-claude-whatsapp-with-new-ai-agent-platform/ar-AA2c0teQ?ocid=BingNewsVerp
description: "PayU has launched Agent HQ, an AI agent platform that enables Indian SMBs to make their products discoverable and transactable through AI platforms such as ChatGPT and Claude, as well as WhatsApp. The platform marks PayU’s push into AI-native commerce,"
---

# PayU enables Indian merchants to sell through ChatGPT, Claude, WhatsApp with new AI agent platform

PayU has launched Agent HQ, an AI agent platform that enables Indian SMBs to make their products discoverable and transactable through AI platforms such as ChatGPT and Claude, as well as WhatsApp. The platform marks PayU’s push into AI-native commerce,

*Published: 2026-09-11*