---
title: "Advertising to AI agents—everything brands need to know"
date: 2026-09-10
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6aa27b5a983f454ba3decd3719d93cb4&url=https%3a%2f%2fadage.com%2fmedia%2fmedia-buying-planning%2faa-should-brands-advertise-to-ai-agents-faq%2f&c=8922110426115865514&mkt=en-us
description: "Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel."
---

# Advertising to AI agents—everything brands need to know

Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel.

*Published: 2026-09-10*