---
title: "What we learned about how to achieve ROI with AI - context, craft and culture"
date: 2026-08-19
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a85976030e14c3abb5c922fbe473164&url=https%3a%2f%2fdiginomica.com%2fwhat-we-learned-achieve-roi-ai-context-craft-culture&c=13879928373382440717&mkt=en-us
description: "Atlassian's Avani Prabhakar writes that honing context, learning from honest missteps and leaders sharing their own use helped its teams show real returns from AI."
---

# What we learned about how to achieve ROI with AI - context, craft and culture

Atlassian's Avani Prabhakar writes that honing context, learning from honest missteps and leaders sharing their own use helped its teams show real returns from AI.

*Published: 2026-08-19*