---
title: "AI Agents Will Decide Which Brands Win—Here’s What They’re Looking For"
date: 2026-07-10
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a50d2f7210e456ab74610ccd41a4005&url=https%3a%2f%2fwww.forbes.com%2fcouncils%2fforbesagencycouncil%2f2026%2f07%2f10%2fai-agents-will-decide-which-brands-win-heres-what-theyre-looking-for%2f&c=10861936014592201315&mkt=en-us
description: "I spend most of my time building AI into products people use every day, and watching what happens to the relationship between a company and its customer the moment an intelligent agent steps into the ..."
---

# AI Agents Will Decide Which Brands Win—Here’s What They’re Looking For

I spend most of my time building AI into products people use every day, and watching what happens to the relationship between a company and its customer the moment an intelligent agent steps into the ...

*Published: 2026-07-10*