---
title: "$100 Million Startup Executive: Stop Lying About How You’re Using AI"
date: 2026-07-08
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a4f3139257b4f089188d19d1aaf5fa2&url=https%3a%2f%2fwww.inc.com%2fashley-couto%2f100-million-startup-executive-lying-about-using-ai%2f91369816&c=13089717400888828720&mkt=en-us
description: "Lovable's head of growth says most AI hype is fake—and it's wrecking hiring and culture at startups that fall for it. Here's how founders can spot the difference before they make the same mistake."
---

# $100 Million Startup Executive: Stop Lying About How You’re Using AI

Lovable's head of growth says most AI hype is fake—and it's wrecking hiring and culture at startups that fall for it. Here's how founders can spot the difference before they make the same mistake.

*Published: 2026-07-08*