---
title: "4As, Forrester: Agencies Using AI To Boost Margins, Sacrificing Growth"
date: 2026-07-06
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a4d54b99c4d4088a756b6f698d52005&url=https%3a%2f%2fwww.mediapost.com%2fpublications%2farticle%2f416324%2freport-agencies-using-ai-to-boost-margins-are-sac.html&c=11094965745533378975&mkt=en-us
description: "Both agency and client focus on cost efficiency versus growth and effectiveness is \"shocking,\" states the report, from Forrester and the 4As."
---

# 4As, Forrester: Agencies Using AI To Boost Margins, Sacrificing Growth

Both agency and client focus on cost efficiency versus growth and effectiveness is "shocking," states the report, from Forrester and the 4As.

*Published: 2026-07-06*