---
title: "An agent in the empty chair: Amazon vets launch Primitive Labs, using AI to model customer behavior"
date: 2026-07-06
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a4cf9243c764416835b543dd3c6c8d0&url=https%3a%2f%2fwww.geekwire.com%2f2026%2fan-agent-in-the-empty-chair-amazon-vets-launch-primitive-labs-using-ai-to-model-customer-behavior%2f&c=4838897595629720833&mkt=en-us
description: "Primitive Labs co-founders, from left: CTO Jean Farmer, CEO Rohit Talluri and COO Gabriel Fong. (Primitive Labs Photo) Rohit Talluri learned the tradition at Amazon: always keep an empty chair in the ..."
---

# An agent in the empty chair: Amazon vets launch Primitive Labs, using AI to model customer behavior

Primitive Labs co-founders, from left: CTO Jean Farmer, CEO Rohit Talluri and COO Gabriel Fong. (Primitive Labs Photo) Rohit Talluri learned the tradition at Amazon: always keep an empty chair in the ...

*Published: 2026-07-06*