---
title: "OTAs Are Betting on Traveler Trust. But the Scramble Is On to Win the Trust of AI Agents"
date: 2026-07-02
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a46792cffa94b4dbf33a71afaf1d1a8&url=https%3a%2f%2fskift.com%2f2026%2f07%2f02%2fotas-are-betting-on-traveler-trust-but-the-scramble-is-on-to-win-the-trust-of-ai-agents%2f&c=9656038583901582663&mkt=en-us
description: "Trip.com Executive Chairman James Liang addressed a fundamental issue in AI: How can Trip.com win the trust of AI platforms and AI agents?"
---

# OTAs Are Betting on Traveler Trust. But the Scramble Is On to Win the Trust of AI Agents

Trip.com Executive Chairman James Liang addressed a fundamental issue in AI: How can Trip.com win the trust of AI platforms and AI agents?

*Published: 2026-07-02*