---
title: "MCL DIGITAL’s Ryan McLaughlin on Peak Collaboration, the Creator Invasion and AI’s Shadow Chiefs of Staff"
date: 2026-06-26
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a3e6aa44ec4458ea98f8515d9751046&url=https%3a%2f%2fwww.latimes.com%2fb2b%2fevents%2fcannes-lions%2fstory%2f2026-06-26%2fmcl-digital-brand-world-building-ai-agents&c=15790113281270705515&mkt=en-us
description: "Ditch transactional influencer campaigns. Discover why a dedicated brand world building strategy is the ultimate differentiator at Cannes Lions 2026."
---

# MCL DIGITAL’s Ryan McLaughlin on Peak Collaboration, the Creator Invasion and AI’s Shadow Chiefs of Staff

Ditch transactional influencer campaigns. Discover why a dedicated brand world building strategy is the ultimate differentiator at Cannes Lions 2026.

*Published: 2026-06-26*