---
title: "Microsoft’s Paul Longo: AI Agents Will Decide Which Brands Consumers See First"
date: 2026-06-25
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a3e349c3c3b49ec91a85cdbd72607d0&url=https%3a%2f%2fwww.exchange4media.com%2fmarketing-news%2fmicrosofts-paul-longo-ai-agents-will-decide-which-brands-consumers-see-first-155798.html&c=1946424341710043681&mkt=en-us
description: "Microsoft Advertising GM Paul Longo discusses AI agents, AI-powered discovery, personalization, creativity, privacy and the future of marketing at Cannes Lions 2026 in an interview with Brij Pahwa."
---

# Microsoft’s Paul Longo: AI Agents Will Decide Which Brands Consumers See First

Microsoft Advertising GM Paul Longo discusses AI agents, AI-powered discovery, personalization, creativity, privacy and the future of marketing at Cannes Lions 2026 in an interview with Brij Pahwa.

*Published: 2026-06-25*