---
title: "When it comes to predicting people’s preferences, it pays to consider “the power of three”"
date: 2026-06-11
source: https://news.mit.edu/2026/when-predicting-preferences-it-pays-to-consider-power-of-three-0611
description: "MIT researchers provide a major upgrade to the nearly century-old idea of random utility models."
---

# When it comes to predicting people’s preferences, it pays to consider “the power of three”

MIT researchers provide a major upgrade to the nearly century-old idea of random utility models.

*Published: 2026-06-11*