---
title: "4 AI Strategy Questions Every Executive Needs To Drive ROI"
date: 2026-05-27
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a16df421f7e4d099e934a8c67438703&url=https%3a%2f%2fwww.forbes.com%2fsites%2fnoahbarsky%2f2026%2f05%2f27%2f4-ai-strategy-questions-every-executive-needs-to-drive-roi%2f&c=16067339953218805905&mkt=en-us
description: "Despite record AI spending, a KPMG study of 237 US executives reveals why ROI remains elusive — and what organizations getting it right do differently."
---

# 4 AI Strategy Questions Every Executive Needs To Drive ROI

Despite record AI spending, a KPMG study of 237 US executives reveals why ROI remains elusive — and what organizations getting it right do differently.

*Published: 2026-05-27*