---
title: "AI is not your strategy: Author and business advisor Brian Evergreen explains why vision comes first"
date: 2026-05-21
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a0f25dab35743e9b089d53f9cb4424b&url=https%3a%2f%2fwww.geekwire.com%2f2026%2fai-is-not-your-strategy-author-and-business-advisor-brian-evergreen-explains-why-vision-comes-first%2f&c=17174393587453263546&mkt=en-us
description: "Brian Evergreen, a former Microsoft AI leader and author of Autonomous Transformation, argues that most companies are approaching AI backward — starting with the technology instead of a vision for ..."
---

# AI is not your strategy: Author and business advisor Brian Evergreen explains why vision comes first

Brian Evergreen, a former Microsoft AI leader and author of Autonomous Transformation, argues that most companies are approaching AI backward — starting with the technology instead of a vision for ...

*Published: 2026-05-21*