---
title: "Publicis buys LiveRamp for $2.2B to improve AI agent sophistication"
date: 2026-05-18
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a0b3a5dbe004ad180f4e7083f24474b&url=https%3a%2f%2ffinance.yahoo.com%2fsectors%2ftechnology%2farticles%2fpublicis-buys-liveramp-2-2b-103500222.html&c=14256167874144633988&mkt=en-us
description: "Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, generic signals."
---

# Publicis buys LiveRamp for $2.2B to improve AI agent sophistication

Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, generic signals.

*Published: 2026-05-18*