---
title: "To Unlock AI’s Real Value For Marketing, Partner With It"
date: 2026-05-14
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a05bc41a684490b8b29a2c72fb84671&url=https%3a%2f%2fwww.forbes.com%2fcouncils%2fforbesagencycouncil%2f2026%2f05%2f14%2fto-unlock-ais-real-value-for-marketing-partner-with-it%2f&c=633993158830203029&mkt=en-us
description: "Most conversations about AI in marketing still start with the same question: Will it replace people?​ After building and using an internal agentic partner inside a digital agenc ..."
---

# To Unlock AI’s Real Value For Marketing, Partner With It

Most conversations about AI in marketing still start with the same question: Will it replace people?​ After building and using an internal agentic partner inside a digital agenc ...

*Published: 2026-05-14*