---
title: "Research: Traditional Marketing Doesn’t Work on AI Shopping Agents"
date: 2026-05-12
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a032d9002ad4980b5e26cb512279c85&url=https%3a%2f%2fhbr.org%2f2026%2f05%2fresearch-traditional-marketing-doesnt-work-on-ai-shopping-agents&c=5106942806375791127&mkt=en-us
description: "AI shopping agents are rapidly becoming a meaningful share of online “shoppers.” New research shows that many classic e-commerce persuasion tactics built for human psychology—scarcity, countdown ..."
---

# Research: Traditional Marketing Doesn’t Work on AI Shopping Agents

AI shopping agents are rapidly becoming a meaningful share of online “shoppers.” New research shows that many classic e-commerce persuasion tactics built for human psychology—scarcity, countdown ...

*Published: 2026-05-12*