---
title: "Adobe bets on AI agents to stay at the center of marketing workflows"
date: 2026-04-24
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=69eba1c830fd447a9fc3a7d06a104017&url=https%3a%2f%2fwww.computerworld.com%2farticle%2f4163220%2fadobe-bets-on-ai-agents-to-stay-at-the-center-of-marketing-workflows.html&c=1417219659624159137&mkt=en-us
description: "Facing pressure from rival design software vendors and general-purpose AI assistants, Adobe is rolling out agentic systems to coordinate and execute creative work across workflows and apps."
---

# Adobe bets on AI agents to stay at the center of marketing workflows

Facing pressure from rival design software vendors and general-purpose AI assistants, Adobe is rolling out agentic systems to coordinate and execute creative work across workflows and apps.

*Published: 2026-04-24*