---
title: "Adobe Summit 2026 - NBCUniversal outlines its approach to rollout of AI agents and assistants as Adobe rolls out new tools"
date: 2026-04-22
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=69e89f3906e4482aa267fae789fa1ecf&url=https%3a%2f%2fdiginomica.com%2fadobe-summit-2026-nbcuniversal-outlines-its-approach-rollout-ai-agents-and-assistants-adobe-rolls&c=70386178984599091&mkt=en-us
description: "NBCUniversal (NBCU) has been using Adobe’s Firefly tools for these kinds of capabilities. At Adobe Summit, Ashish Desai, EVP, AI & Enterprise Innovation at NBCU, explained how as the business has been ..."
---

# Adobe Summit 2026 - NBCUniversal outlines its approach to rollout of AI agents and assistants as Adobe rolls out new tools

NBCUniversal (NBCU) has been using Adobe’s Firefly tools for these kinds of capabilities. At Adobe Summit, Ashish Desai, EVP, AI & Enterprise Innovation at NBCU, explained how as the business has been ...

*Published: 2026-04-22*