---
title: "Selling to AI Agents Requires a Different Playbook. Most Founders Have Not Written It Yet"
date: 2026-11-04
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6aeba641a4f24714896c120b91b4ad8d&url=https%3a%2f%2fwww.inc.com%2fhillary-remy%2fselling-ai-agents-startup-founders-bots-buying-software%2f91430588&c=6646672551931414019&mkt=en-us
description: "AI agents are increasingly handling purchasing decisions that humans used to make themselves, and almost nothing about how most startups are set up to sell was built with that buyer in mind. These ..."
---

# Selling to AI Agents Requires a Different Playbook. Most Founders Have Not Written It Yet

AI agents are increasingly handling purchasing decisions that humans used to make themselves, and almost nothing about how most startups are set up to sell was built with that buyer in mind. These ...

*Published: 2026-11-04*