---
title: "AI Agents Are Media’s New Favorite Audience"
date: 2026-10-27
source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ae10ad8e8404e8d823eafd86b059b25&url=https%3a%2f%2fwww.wired.com%2fstory%2fai-agents-are-medias-new-favorite-audience%2f&c=18133562217149117254&mkt=en-us
description: "As agents go mainstream, some publishers are hoping that people will pay for content tailor-made for AI—not humans."
---

# AI Agents Are Media’s New Favorite Audience

As agents go mainstream, some publishers are hoping that people will pay for content tailor-made for AI—not humans.

*Published: 2026-10-27*